HENRY PRICING
Invest in a connected marketing operation working towards more qualified leads, opportunities and customers.
Every plan includes Henry’s intelligence, with pricing based on the number of products you’re marketing and the contacts you’re reaching.
All prices in GBP, excluding VAT. Every subscription requires one-time onboarding, charged separately. No per-seat charges. No separately priced campaigns or offers.
£199/month
+ £995 one-time onboardingMandatory · excluding VAT
For businesses ready to find more customers and grow.
£499/month
+ £1,995 one-time onboardingMandatory · excluding VAT
For growing businesses expanding their marketing across more products and customers.
£999/month
+ £2,995 one-time onboardingMandatory · excluding VAT
For organisations marketing multiple products and managing more substantial marketing activity.
Custom pricing
+ One-time onboarding: custom quotationMandatory · excluding VAT
For organisations with larger or more complex marketing requirements.
Product and contact capacity agreed with you.
The same core Henry intelligence in every plan. Choose capacity, with unlimited team members and no separate charges for campaigns or offers.
Products means actual products or services configured in HVM—not offers. Only products actively being marketed use the allowance; products simply stored in your catalogue do not.
Booking a walkthrough opens a conversation with the team to confirm your plan, supported capabilities and setup. There’s no payment or automatic subscription on this page.
GUIDED ONBOARDING
Henry is your AI marketing intelligence. We help you get started. You stay in control.
Every HVM Platform subscription includes a guided onboarding process, delivered initially by HVM Agency. We'll help you configure Henry, connect your systems and prepare your first campaign for launch.
The mandatory onboarding fee is charged once, separately from your recurring subscription. Once setup is complete, you can operate Henry yourself or choose additional support from HVM Agency. Ongoing managed marketing services are not included in the onboarding fee.
Integration requirements and availability vary by customer and plan. We’ll agree the scope with you before purchase. Some integrations require third-party subscriptions or additional implementation work, priced separately; the standard onboarding fee does not include every integration or custom development.
GIVE HENRY A BIGGER AUDIENCE
Add marketing contact capacity whenever you need it. Keep your existing plan and give Henry a bigger audience to work with.
£60/month
£250/month
£450/month
Available with Starter, Growth and Scale. Packs can be combined and renew monthly. They add capacity, not purchased contact records. You approve the change before any additional charge.
YOUR PLAN. YOUR AUDIENCE.
Choose your plan and the total number of marketing contacts you need. We’ll find the lowest-cost pack combination for that plan.
Your Starter plan includes 1,000 contacts. Enter your total audience, including those contacts.
Top-ups add recurring monthly capacity. They don’t buy contact records or change your plan.
You approve any additional capacity. There are no automatic overage charges.
STARTER / YOUR MONTHLY ESTIMATE
Your available capacity is 1,000 contacts above your request. You pay for the plan and selected packs, not the requested count.
Total monthly price£649/month
Initial estimate includes the first month, selected top-ups and onboarding. All prices exclude VAT. Applicable VAT and the final amount payable will be confirmed before purchase. Third-party subscriptions and any additional implementation are separate.
Book a walkthrough of Starter ↗Discuss this selection with the team. Nothing is purchased or charged here.
COUNT PEOPLE, NOT EVERY INTERACTION
A marketing contact is someone Henry is actively marketing to during your billing month.
You can keep other contacts in your database without using your marketing contact allowance.
Additional capacity requires your approval. There are no automatic overage charges.
BRING YOUR OWN DATA
Bring your own data.
A FEW USEFUL ANSWERS
No. Keep your existing tools. Henry complements your marketing and CRM systems, helping turn your business information into more relevant marketing.
Yes. Monthly top-up packs are available with Starter, Growth and Scale. Combine packs to reach the capacity you need. Additional capacity requires your approval; there are no automatic overage charges.
No. Your allowance is based on contacts Henry actively markets to during the billing month, not everyone stored in your database.
We do not charge based on the number of campaigns or offers. Henry can manage multiple marketing activities within your subscription’s product and contact capacity, subject to reasonable operational use.
Bring your own data and keep control of your preferred providers. Third-party subscriptions remain yours and are paid for separately from your HVM plan.
No. Team members are unlimited. We do not use per-seat pricing.
You can discuss moving between subscription levels as your requirements change. Contact the team to arrange a change and confirm its effective date and billing terms.
No. Henry is a paid service, with no free plan or free trial. Explore the website or arrange a conversation to understand how Henry could help your business.
Talk to us about an Enterprise plan tailored to your needs.
START WITH THE WORK YOU NEED TODAY
Tell us what you want to achieve. We’ll help you choose a starting point.
Book a walkthrough of Henry ↗