Find the right buyers
Focus your effort where there’s a reason to buy.
Henry researches organisations, discovers buyers who fit your ideal customer profile and prioritises relevant commercial opportunities.
Explore this capabilityHVM PLATFORM · POWERED BY HENRY
Meet Henry.
He does your marketing.
So you can win more customers.
Your AI-powered marketing operation. Henry finds buyers, creates content, runs campaigns, converts website visitors and knows what to do next. Without the complexity of managing it all yourself.
More marketing spend. More technology. Still not enough leads?
Your website attracts visitors who don't convert. Your campaigns need constant attention. Your tools don't talk to each other, and your team spends more time configuring workflows than finding customers.
What if marketing could work harder, without you having to?
MEET YOUR CONNECTED MARKETING OPERATION
All your marketing tools.
One brain.
Working to win you more customers.
Imagine generating more qualified leads, winning more customers and running a more effective marketing operation, without adding more work.
Meet Henry. He brings buyer research, content, social, campaigns, website conversion and CRM context into one intelligent operation. The useful capabilities you know, working together towards the result you need.
Henry does the work.
Henry checks the work.
You approve what matters.
Buyer intelligenceContent & socialCampaigns & emailWebsite conversionCRM & outcomes
One shared commercial context.
Better decisions across the buying journey.
A BUSINESS CONVERSATION. NOT A TECHNOLOGY PROJECT.
Tell Henry about your business.
He gets to work.
Six guided steps give Henry the foundations. You review his recommendations rather than configuring everything from scratch.
Company
Share your website. Henry learns about your business.
Products
Provide the main webpage for each product or service.
Offers
Review the foundational value propositions Henry develops.
Ideal customers
Approve the ideal customer profiles for each offer.
Content Library
Import existing website content and put it to work.
Business Outcomes
Define success: qualified enquiries, meetings or sign-ups.
You configure your business once. Henry handles the marketing complexity.
Then connect the appropriate channels and business systems. Designed to take you from your website to an intelligent marketing operation in days, not months; timing depends on your content, connections and approvals.
BUILT AROUND COMMERCIAL PROGRESS
One connected marketing operation.
Everything working towards more customers.
From finding the right buyers to making better use of your website traffic, Henry connects the work that helps interest become opportunity.
Put your content to work
Make more of the expertise you already have.
One Content Library connects your existing articles and assets to products, offers and buyer needs, so useful content keeps creating opportunities.
Explore this capabilityCoordinate social and campaigns
Turn separate communications into a connected conversation.
Henry prepares campaigns, personalised email and social content around your commercial objective, with follow-up guided by what buyers actually do.
Explore this capabilityConvert more website visitors
More customers from the traffic you’ve already earned.
Website Conversion Intelligence connects visitor context to relevant content, inline offers and Interaction Agent conversations that help prospects take a useful next step.
Explore this capabilityProgress every buying relationship
Make the next contact more relevant than the last.
Henry brings previous engagement, CRM relationships and buying needs into the next decision, so every channel can contribute to commercial progress.
Explore this capabilityMeasure what matters
Know whether marketing is helping the business grow.
Define success through qualified enquiries, meetings, opportunities and customers. Henry learns from commercial results to improve future decisions.
Explore this capabilityINTELLIGENCE, NOT ANOTHER WORKFLOW BUILDER
Henry doesn’t just automate marketing. He decides what should happen next.
Henry coordinates the entire commercial operation and makes intelligent decisions about what happens next.
Traditional automation follows predetermined workflows. Henry considers the relationship, previous engagement, relevant offers, buying-group context and current signals, alongside measured outcomes and what remains uncertain.
Recommend content. Present an offer. Start a conversation. Send a relevant communication. Suggest a meeting. Notify sales. Continue nurturing. Or wait.
You set the objective and boundaries. You don’t have to build elaborate workflows and nurture sequences.
Explore Next Best Action ↗ILLUSTRATIVE JOURNEY · EXPLORE THE DECISION
Someone discovers an article about a problem your product solves.
Henry connects the context
The topic is relevant, but there is little evidence of readiness to buy.
NEXT BEST ACTION
Recommend useful content
Help them explore the problem before asking for a meeting.
An explanation of the approach, not a live decision or customer result.
THE RESULT WE WORK TOWARDS
More leads become opportunities.
More opportunities become customers.
HVM makes marketing more effective by making it more intelligent, connected and autonomous.
Attract
A company discovers a relevant article.
Engage
Henry connects the topic to a useful next step.
Qualify
A returning visitor explores their needs in a conversation.
Progress
Context helps Henry recommend the right commercial action.
Convert
A qualified opportunity can become a customer.
Learn
Interactions and confirmed outcomes inform future decisions.
An illustrative progression, not a rigid funnel or a promise of results. Henry responds to the evidence and context of each buying journey.
Qualified enquiriesMeetings bookedSales opportunitiesCustomers & revenue
MORE RETURN ON WHAT YOU ALREADY HAVE
Keep your website. Keep your content.
Keep your CRM. Make more of all three.
Use your existing website, give your content a central home and bring customer relationships into the decisions that matter. Hive provides a native CRM option; discuss connections to HubSpot, Salesforce and other systems during your walkthrough. We’ll confirm supported integrations and scope for your setup.
RUN IT YOURSELF
Your marketing operation. Henry alongside you.
Your team directs Henry, approves what matters and reviews commercial outcomes. Guided onboarding gets the foundations in place.
Henry for your business ↗LET HVM AGENCY RUN IT
The same intelligence. A managed service.
HVM Agency directs the operation with you, bringing strategy and ongoing management to the same Henry platform. Managed services are separate from platform onboarding.
Discuss managed marketing ↗LESS MANUAL WORK. MORE COMMERCIAL PROGRESS.
What would a more effective
marketing operation mean for you?
Bring your biggest marketing challenge. We’ll walk through how Henry could help, what you can keep and what getting started involves.
Choose a suitable time using our booking calendar.